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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
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![Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to](https://c8.alamy.com/comp/G9M0BJ/pele-c-performs-a-prize-draw-using-the-european-cup-held-by-sonny-G9M0BJ.jpg)
Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to
![Am I the only one excited?' – Pele relishing Brazilian battles as Real Madrid and Liverpool prepare to tango in Paris Am I the only one excited?' – Pele relishing Brazilian battles as Real Madrid and Liverpool prepare to tango in Paris](https://images.performgroup.com/di/library/omnisport/5e/f3/real-madrids-marcelo-casemiro-and-vinicius-junior_1wkwvvwelr60z1uuhyuy2zr29b.jpg?t=126569425&w=1200&h=630)